Stand on your own two feet

The course will take place in the form of a so-called. blended learning, i.e. a combination of e-learning and face-to-face teaching. First, participants use the JAMU information system (IS JAMU) and learn from an interactive curriculum, including the processing of independent tasks (January-May/June), to to which they will receive feedback from the lecturers. Nat the end of the course there will be a joint attendance meeting between the participants and the tutorswhere they will have the opportunity to solve problems from their practice with the lecturers or further discuss the topics discussed, ale will have also have the opportunity to network and network.

The whole course will last 6 months, from January to June. Thanks to the fact that it is “blended” you can study from the interactive curriculum whenever it suits you! At the end of the course, in June., there will be a week-long (i.e. seven days) meeting where you will meet the other participants, the lecturers and representatives of the course partner – Nová sieci, z. s. One day will be dedicated to feedback and evaluation.

Self-study

• 240 hours of self-study and preparation over 24 weeks (roughly 10 hours per week, but it depends on you)

• plus about 50-75 hours of work on independent tasks (about 25 of them, each for 2-3 hours)

Weekly attendance meeting (17 – 23 June 2026)

• 42 hours full-time during one summer week (6 hours per day for 7 days)

In total, this equates to approximately 330 hours of work, which corresponds to 12 ECTS credits.

👉 In practice, this means that in addition to one intensive weekly block of lessons, you will have to allow regular time for self-study and homework – on average around 10-12 hours per week.

1. In the field of copyright:

– basics of copyright law

2. In the field of management:

– basics of strategic management, project/event management and self-management

3. In the field of economics:

– knowledge related to self-employment in the arts, cultural and creative industries, particularly in the areas of financial management, income tax, value added tax, tax record keeping and other legal forms

4. In digital skills and marketing

– digital skills, safety in the digital world, communication tools, web development, content creation, social networks, paid advertising, professional networks and new trends.

5. In the field of OSH:

– knowledge of OSH legislation related to theatre operations and space, outdoor events or crowd management and how to apply the knowledge to your own practice.

Skills

Graduates are able to orient themselves in the terminology discussed, they are able to use it correctly and are able to apply the acquired knowledge in their own practice.

Eligibility

Graduates are able to:

– critically and independently study key and supplementary materials and sources on the topics discussed,

– independently work on the tasks assigned by the lecturers during the course,

– search for other relevant materials and sources related to the topics discussed.

MgA. Lucie Abou

• She is a graduate of production at the Theatre Faculty of JAMU, where she also taughta long term halfas an assistant professor. V She runs She is teaching economic and production subjectsnot only in the Studio of Theatre Production and Stage Technology, but also in other studios. She is also the guarantor of the CŽV course “Standing on your own feet”. It brings a practical perspective on economics in culture and the arts to the course and helps participants navigate finance, tax and entrepreneurship, which he considers part of sustainableé career pathsy in the creative sector. He draws on his experience in management, project and grant management in public (DF JAMU, Head of the Project Office JAMU) and private non-profit sector (CO2 kolektiv, z. s., Josef K. Foundation as a volunteer).

doc. MgA. Hana Průchová, Ph.D.

• Graduate of theatre production at the Theatre Faculty of JAMU in Brno. Teacher of project management and marketing at the Studio of Theatre Production and Stage Technology at the same. Lecturer of courses focused on fundraising and project management, with experience in teaching representatives of the non-profit and commercial sector. Fundraiser of cultural projects (e.g. the international jazz festival JAZZFESTBRNO or the festival of Ibero-American culture Ibérica), consultant in the field of subsidies and grants (e.g. the Summer Chamber Music Workshop Novoměstské Slunohraní, the concert series of the Janáček Quartet Music of Life). For five years, project manager and then head of the JAMU project office, specializing in planning and implementation of EU-funded projects. Evaluator of research projects of the Czech Technology Agency or the NAKI programme of the Ministry of Culture of the Czech Republic. Currently also Vice Dean for Development, Quality, Safety and Lifelong Learning at the Theatre Faculty of JAMU.

doc. MgA. Petra Vodičková, Ph.D.

• She teaches at the Theatre Faculty of JAMU. Thanks to a combination of her studies in stage technology and production and her many years of work at the Centre for Experimental Theatre as deputy director, she has a unique insight into the functioning of theatre operations from a technical, organisational and artistic point of view. The course will focus on the practical and legal aspects of safe operation of not only artistic but also non-profit and other creative projects.

Mgr. et MgA. Anna Soldánová

• She graduated from the Janáček Academy of Performing Arts in Brno, majoring in Theatre Management, and Masaryk University, majoring in Museology. Already during her studies she discovered that her heart beats for castles, and therefore she devoted most of her professional career to the marketing of memory institutions. She worked in museums and at the National Heritage Institute. In her practice she focuses not only on marketing, but also on the use of project management in operations and in the preparation of exhibition projects. She actively monitors how Czech museums and monuments use modern presentation tools and gradually build their place among the world’s institutions. He will contribute his experience in marketing to the course and help participants understand, how to effectively use digital tools and marketing strategies in the cultural and creative sector, how to create quality and attractive content for the web and social networks and how to increase the visibility and impact of their activities in the digital environment.

Mgr. Terezie Vojtíšková, Ph.D.

• has been a lawyer at the Janáček Academy of Performing Arts since 2021. She graduated from the Faculty of Law of Masaryk University, where she focused on intellectual property law, especially its copyright aspects, during her master’s studies. This fact is reflected in the topic of her master’s thesis, which was subsequently published as a book under the title Rates of remuneration collected by collective administrators. After her master’s studies, she pursued her doctoral studies at the same faculty, during which she participated in several professional projects and finally successfully defended her dissertation focusing on crimes against intellectual property rights and obtained her doctorate at the Department of Criminal Law. She gained practical experience both in the field of advocacy and at the university. Prior to her current position, she worked as a lawyer at the Centre for Technology Transfer at Masaryk University, where she focused on licensing aspects of commercialization of science and research results.

The “Standing on Your Own Two Feet” course is open to anyone who wants to develop their professional skills in culture and the arts – whether you are freelancing, preparing for your own projects, or looking for confidence for your future practice.

We especially welcome graduates of the Theatre Faculty of JAMU and DAMU, conservatories and higher vocational schools, for whom the course is a natural continuation of their studies.

👉 Anyone can enrol – the course is not conditional on educational qualifications.

The course you can be purchased at the JAMU Business Centre until 31 January 2026 inclusive, at this link:

https://is.jamu.cz/obchod/baleni/13584

Access to the JAMU IS, where you can find the study materials, will be made available in January 2026.

After purchasing the course, you will receive an email with organizational instructions asking you to send a cover letter. This will help us to better understand whether you are already in business or are just starting out, or what practical problems you are dealing with. We will then discuss them together in a face-to-face meeting in June 2026.

Law

• Copyright basics (copyright, author)

• Personal and proprietary copyrights

• How we can use copyright works

• Other property rights

• Special works (school work, employee work, commissioned work)

• Audiovision (audiovisual work, audiovisual work)

• Collective work

• Competition work

• PC programs

• Performers’ rights

• Rights of producers of phonograms

• Rights of producers of phonograms

• Rights of radio and TV broadcasters

• Publisher’s rights

• Rights of the first discloser

• Rights of the publisher of a press publication

• Rights of database purchasers

• Collective management

Economics

• Status of artists on the labour market (employment vs. self-employment or who is self-employed)

• From idea to implementation

• Financial accounting for self-employed persons

• Personal income tax

• Other tax obligations (VAT)

• Financial management of independent activities

• Business relations, contractual reinsurance

• Establishment of a legal entity (incorporated association, limited liability company)

Management – not only project management

• How to do projects (cutting in cultural practice)

• What to do before we actually start the project

• How to plan a project from A to Z

• How to manage a project on the fly

• What not to forget

• How to work with a team

• As per the strategy

• How to manage yourself

Health and safety at work

• Standards

• Theatre operation

• Theatre – pitfalls of production

• Event management

• Working with risks

• Labour Code

• Freelance Homeland Security

• Inspirational resources

Digital skills and digital marketing

• What are digital skills?

• Security in a “digital” world

• MS Office, Google and communication tools

• Web development and coding without coding

• Content creation – copywriting

• Content Creation – Audiovisual and Graphics

• Marketing 101 and the online environment

• WWW

• Social networks 1

• Social Networks 2

• Paid advertising

• Tips and tricks

The course costs CZK 20 000.

It includes more than 300 hours of study, so one hour costs roughly CZK 60.

Just the full-time instruction with JAMU experts costs less than CZK 500 per hour – which is less than the cost of regular individual training.

The price includes half a year of intensive training, access to the online curriculum, personal meetings with experienced lecturers and an internationally recognised micro-certificate.

There is a 20% discount for JAMU graduates.

You also do not have to pay for the course all at once, but split the payment into two parts – half when you enrol and the other half by the end of March 2026.